The goal of the SWOT analysis is to identify the services and competencies that you can use with your company to your advantage in a targeted manner in competition. With the results from the SWOT analysis, you show how you can use your strengths to stand out better to your customers than the competition.

SWOT analysis is a simple and useful framework to perform a strategic analysis of your company's strengths and weaknesses. This examination of the company reveals opportunities and threats you face.

Opportunities are the environmental changes that can positively benefit the company and, for example, further develop a strength (strengths/weaknesses analysis). Risks are the environmental changes that can harm the company. With them there is a need for action as far as this is possible.

Another weakness of SWOT analysis is the fact that it starts from rational actions and states and does not consider the influence of behavior. This is also due to the time of origin of SWOT analysis, which was in the 1960s.

Strengths are characteristics of the company that describe a competitive advantage. Weaknesses are all characteristics of the company that represent a disadvantage in competition. Opportunities are all factors and developments in the business environment that can be advantageous

Weaknesses - These are the factors that affect your company's ability to achieve its goals. Examples include: unreliable suppliers. outdated equipment and/or machinery.

What is an as-is analysis? With an as-is analysis, you examine your processes and find out the current status of your workflows in the company or in individual departments. When introducing a new IT solution, for example, the aim is to determine the needs in your departments.