Management
Popularity
Profit increase
Focal points
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When to use a SWOT analysis?
Basically, a SWOT analysis is used in management or corporate management and development as well as in marketing or in the development of human resources and executives i.e. everywhere where strengths, weaknesses, potentials and risks are systematically recorded and optimally exploited and/or evaluated.
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Advantages/ Disadvantages SWOT analysis?
Advantages: ✓ Independent of the size of the company or the project ✓ Creates transparency in communication ✓ Breaks down complexity in certain areas Disadvantages: ✗ High research expenditure ✗ Quick change of data possible ✗ Inaccurate knowledge of competitors
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What happens after the SWOT analysis?
SWOT Analysis " Strengths & Weaknesses " Opportunities & Threats " Analysis At the end of the SWOT analysis, concrete strategic options for action for the company or personal life planning can be derived. These enable optimal decisions to be made.
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